Des de sempre i per sempre, Futura

Kids of Futura is a brand that explores the convergence between graphic design and pedagogy. It questions the use of traditional handwritten typography, proposing the Futura typography, in the celebration of its centenary, as an optimal tool for learning literacy thanks to its geometric values ​​and its contemporary visual relevance.

Inspired by the Freinet Method, the brand materializes three progressive kits: Stickers, Typoforms and Printing, which transform characters into construction games. In this way, typography can be understood not only as a language, but as a dynamic space for playing, experimentation and constructive learning.