Més que un píxel

This project starts from the signage of a festival to evolve towards a critical exploration of graphic identity as a system. Its decorative role is questioned and its ability to construct meaning and visual structure is claimed. Through semiotics, symbology and visual perception, it analyses how graphic elements acquire meaning according to context and culture. The result is a visual proposal where signage not only orients, but forms part of the festival's living identity, generating a coherent language linked to space and experience.