NOVA

NOVA presents the first specific footwear for 3x3 basketball, addressing the lack of dedicated products in a sport with Olympic status. It combines technical, aesthetic, and sustainable features aligned with urban culture and performance needs.

Using the Double Diamond methodology, it involved research, expert collaboration, and advanced prototyping. A Life Cycle Analysis and the foundation for a Digital Product Passport reinforce its commitment to innovation, transparency, and sustainability under the NOVA concept.