Rel

"Rel" is a brand dedicated to promoting apple trade in Empordà. It creates an identity for Cooperativa Girona Fruits, allowing it to produce and market its own apple-derived products under a unified brand. The initiative fosters local trade, connects with consumers, and enhances the value of local products by ensuring transparency and trust. The cooperative evolves from a storage facility to managing the entire process, from packaging to distribution. This offers farmers greater control and direct contact with consumers. The model promotes a healthy and sustainable lifestyle, highlighting the beneficial properties of apples and their ability to bring people together.